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1 Are you used to organising events with a project group? (If no go to question2)
:
Yes
No
1a If yes which people are a part of that project group?
:
friends and family
(local) specialists
event management agencies
colleagues
other
1b Which other people are a part of that project group?
:
2 How did you collect information about the different aspects of your event?
:
friends and family
(local) specialists
event management agencies
internet
courses and books
other
2a Which other sources did you use to collect information?
:
3 Did you do any research concerning your target group?
:
Yes
No
4 Before starting the preparations of the event what kind of targets were set?
:
making profit
selling or promoting a product or service
ticket sales
media attention
lobbying
other
attracting a certain amount of people to the event
4a which other targets were set?
:
5 Did you develop a project plan? (If no go to question 6)
:
Yes
No
5a If yes were you able to follow it?
:
Yes
No
6 Which problems did you come across during the organising process?
:
internal communication --> project group
external communication --> promotion, reaching target group
problems with suppliers
time management
budget management
none
other
6a Which other problems did you come across during the organising process?
:
7 Did you promote your event in any way? (If no go to question 8)
:
Yes
No
7a If yes which media did you use?
:
television
radio
print --> newspapers, magazines
posters, flyers, brochures
online event listing websites
direct marketing via email
mouth-to-mouth advertising
other
7b Which other media did you use to promote your event?
:
8 Are you familiar with budget management? (If no go to qustion 9)
:
Yes
No
8a Did you make up a budget plan during the organisation process?
:
Yes
No
9 Did you make any use of sponsorship for your event? (If no go to question 10)
:
Yes
No
9a If yes who did you turn to?
:
friends and family
local businesses
regional or national businesses
international businesses
9b In which form did you receive sponsorship?
:
financial
promotional material
other material
(voluntary) personnel
other
9b In which other forms did you receive sponsorship?
:
10 Which problems did you come across during the event?
:
internal communication problems --> project group
technical problems with light or sound
problems with energy supply
too many staff members
too few staff members
time management problems
budget management problems
problems with police regulations or legal issues
too many participants
violence
theft
vandalism
none
other
10a Which other problems did you come across during the event?
:
11 Did you develop a crisis plan? (If no go to question 11b)
:
Yes
No
11a If you had a problem were you able to solve it efficiently with the plan?
:
Yes
No
11b If no and you had a problem were you able to solve it efficiently without the plan?
:
Yes
No
12 Were the aims of the event achieved?
:
yes
no
not applicable
13 Were the outcomes of the event measurable? (If no go to question 14)
:
Yes
No
13a If yes how did you measure the outcomes?
:
survey amongst participants
other feedback from participants
number of tickets sold
number of preople present
amount of profit made
other
13b Which other evaluation methods did you use?
:
14 Are you familiar with making a SWOT analysis? (If no go to question 15)
:
Yes
No
14a If yes when did you make this analysis?
:
before the event
after the event
15 Did you make up a lessons learned report?
:
Yes
No
16 What would you do differently next time you organise an event?
:
17 Do you feel you would benefit from a guide with the necessary information to lead you through the process of event organisation?
:
Yes
No
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